At the event, I asked the participants about any color and shape that came to their mind, and I heard "yellow" and "flower." Then the guests found envelopes with QR codes on their tables, leading to the company’s Instagram, where there was already a story with a prediction of these answers, made by me in advance.

After removing the cloth from the mysterious object on the stage, I showed a bright yellow armchair in the shape of a flower, which caused delight! The participants actively photographed it and shared their impressions on social networks, making the effect of the event viral.

As a producer, I studied the brand’s values, chose the best product, directed the show with an emphasis on emotion and marketing, increasing the brand’s online activity. The performance in English was warmly received by the Ukrainian audience, and the event became a real success!

Venero Group has organized a creative presentation of its flagship chair for the women of the Ukrainian community. The goal was not only to show the product, but also to move the audience from offline to online, so that the brand’s subscribers would multiply.

Description:

Creatively present the VeneraGroup flagship chair and transfer the Ukrainian audience from offline to Instagram subscribers, tactfully taking into account the language barrier and perception features.

Task and challenge

Decision

I studied the brand’s values and created an emotionally intense show in English. The interactive experience with choosing colors and shapes (yellow and flower) became part of the prediction, implemented through QR codes and Instagram stories.

The removal of the fabric from the yellow flower-shaped armchair caused a real delight. The participants actively took photos and shared their impressions on social networks.

The culmination of the event

Result

All the participants subscribed to Venero Group’s Instagram, the number of brand mentions on social networks increased, and the show strengthened the audience’s connection with the product, leaving a vivid impression.

How do I create exclusive shows that amaze the guests and relieve stress from the client

Studied the brand's values

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I have carefully analyzed VeneraGroup’s mission, philosophy and key values in order to convey their essence in every detail and attract the target audience.

I chose the flagship product

I have identified the company’s product or service that resonates with the audience as much as possible, demonstrates the uniqueness of the brand and increases its recognition in the market.

I directed an emotional show

I organized a vibrant and impressive event aimed at creating strong emotional bonds that will remain in the memory of each participant for a long time.

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Added interactive elements

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Integrated activities that allow guests to interact with the brand: tests, games, presentations, photo zones, and personal consultations that increase engagement.

Motivated me to subscribe to Instagram

I have prepared an effective strategy to attract subscribers, emphasizing the unique experience of communicating with the brand through social media, including exclusive content.

Increased brand mentions on social media

I created a viral effect: I inspired the participants of the event to actively share their impressions, photos and videos online, marking the brand in publications.

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