The show was built on hypnosis and suggestion. A mysterious envelope appeared on the scene, which remained in the spotlight until the end. One of the participants named the city of her dreams — Milan. On the tables of those present were envelopes with QR codes leading to Cyprus Airways Instagram and a story with a hint that the participant would make a wish for this particular city.

The culmination was the opening of a mysterious envelope: the girl found two tickets to Milan — a moment of delight, applause and emotions. This not only highlighted the magic of the show, but also strengthened the guests' connection with the brand, which was associated with wish fulfillment.

The event was remembered for its atmosphere, inspired the girls to feel special and seductive. There was a huge response on social media, the organizers were satisfied with the result, and Cyprus Airways strengthened the image of a company capable of fulfilling their customers' dreams.

On March 8, an exclusive event was organized — a women’s brunch for 200 guests, where Cyprus Airways acted as a sponsor. The main goal was to beautifully integrate the brand and increase its visibility through guest engagement and social media interaction.

Description:

To organize a bright event for a women’s brunch for 200 participants with the integration of the Cyprus Airways brand in order to subtly increase the company’s awareness and engagement in social networks, strengthening brand loyalty.

Task and challenge

Decision

An interactive show based on hypnosis and suggestion was created, show marketing mechanics were used with QR codes on poles that went to the Cyprus Airways page, and attracting an audience to the brand’s social networks.

A random participant made a wish for Milan, and at the end opened the envelope and found two tickets there, which caused delight, shock and applause from the guests.

The culmination of the event

Result

The event received many mentions on social media, the audience began to associate Cyprus Airways with a brand that fulfills dreams, and every girl felt inspired and special.

How do I create exclusive shows that amaze the guests and relieve stress from the client

Target audience analysis

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I have studied the preferences and interests of the Cyprus Airways audience to accurately meet the needs.

Creating a unique show

I developed the concept of the show based on hypnosis and suggestion, emphasizing the magic of the brand.

Show Marketing and engagement

I used marketing tricks to integrate the audience into the company’s Instagram right during the event.

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Strengthening loyalty

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I created an emotional connection with the brand by emphasizing the images of dream fulfillment and magic.

Social media activity

I have organized direct integration into social networks by increasing subscriptions and engagement on Instagram of Cyprus Airways.

Lots of mentions

I ensured high coverage of the event on social media, which brought joy to the organizers and highlighted the brand.

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Inspiring feedback from our client

Find out the impressions of a real person who used our services.